My Father the Social Entrepreneur
Thursday, December 28th, 2006
Today let me dedicate this column to my father, who is more popularly known as Joecon, as he celebrates his 75th birthday tomorrow, together with his twin brother, my uncle Raul Concepcion. I will have to pre-empt a column that I had prepared for the new year, which will just come out a week later.
My life’s journey over the last 48 years has been a tremendous experience for me because of my Dad, and let me share some stories with all of you who follow this column (which I learned to my amazement is quite a number, although I’m sure it will never be as many as those who read my wife’s tita, Rosalinda Orosa, or my friend, Babes Romualdez, who both write for the Star).
My father took up agriculture majoring in Soils at the Araneta Institute of Agriculture, which is now known as De La Salle Araneta University after the family decided to donate the






















