Showbiz people know that the glitz of business is often fleeting and temporary. This is the reason why many famed celebrities have created their own enterprises.

Such celebrities are the focus of Go Negosyo: Joey Concepcion’s 50 Inspiring Stories of Entepreneurs (Celebrity Edition) -- a compilation of inspiring stories featuring celebrities from show business and fashion industry who have fulfilled their entrepreneurial dreams. While the success stories depicted in the book are as varied as the personalities of the celebrities themselves, they have shown that every person has the capacity to pursue their passion, and creatively and effectively translate these into viable enterprises.

Marvin Agustin - Sumo Sam

Ogie Alcasid - Ogie Doggie

Drew Arellano - Grupo Barbero

Millet Arzaga – Anthology

Luis Espiritu – Anthology

Noel Manapat – Anthology

Chechel Joson – Anthology

Paolo Bediones - Arrow Home Development

Joey Benin - Punong

Christine Bersola - Precious Moments

Sara Black - Sara Black Studio

Pilita Corales - Pilita's Caffe Molinari

Dingdong Dantes - Circle Café

Abbygale De Leon - Personi-fi

Tweetie  De Leon - Ice Accessories

Michael De Mesa - k9 Couture

Monsour Del Rosario - Olympians Taekwondo Training Center

Ces Drilon - Magnet

Cristalle Henares - Belo Essentials

Vicki Belo - Belo Essentials

Quark  Henares - Blow Up Babies

Lia Martinez - Blow Up Babies

Ning Tadena - Blow Up Babies

J.A. Tadena - Blow Up Babies

Jessie Pastor - Blow Up Babies

Jenny Pastor - Blow Up Babies

Jeffrey Hidalgo - Cutting Edge Asia

Arnel Ignacio - Creative Hair Systems

Joyce Jimenez - Private Joyce

Rajo Laurel - House of Laurel

Maricel Laxa - Parenting Co. Inc.

Kuh Ledesma - Hacienda Isabella

Angel Locsin - Angel Active

Jolina Magdangal - Jolina's Fashion Gallery

Tina Maristela-Ocampo - Celestina

Albert Martinez - Flying A Inc.

Eric Matti - Reality Entertainment

Aubrey Miles - A Miles Pawnshop

Ara Mina - Osteria 88

Cesar Montano - Bellissimo

DonDon  Monteverde - Larger than Life

Vina Morales - Ystilo

Aga Muhlach - Jollibee Franchise

Diether Ocampo - Uno Magazine

Dominic Ochoa - Thumbs Up

Happy Ongpauco - The Boutique Bed and Breakfast

Allana Montelibano - The Boutique Bed and Breakfast

Keren Pascual - Keren Pascual Public Relations & Event Management Services

Tessa Prieto-Valdes - Urban Spa

Patrice Ramos -Diaz - Patrice Ramon-Diaz

Jericho Rosales - Silvermoon Productions

Judy Ann Santos - Kaffe Carabana

Fanny Serrano - Fanny Serrano Salon / Rev'lation

Lorna Tolentino - Gal's Bakeshop

Regine Tolentino - Regine's Fashion House

Joel Torre - JT's Manukan

Bea Valdes - Bea Valdes

Gary Valenciano - Studio V

Sari Yap - Mega Publishing Group

Tim Yap - Embassy