Providing examples is a powerful way of making a point, and indeed Go Negosyo has proven that all Filipinos – regardless of gender, economic status, ability or origin – can become successful entrepreneurs.

Realizing Filipinos’ need for aspirational role models, Go Negosyo constantly endeavors to recognize the country’s successful entrepreneurs. From telling the journeys of the Sys, Gokongweis, Gaisanos of the country, to showcasing the budding entrepreneurial ventures of microentrepreneurs and communities such as Gawad Kalinga and persons with disabilities (PWDs), the advocacy strives to tell the stories of these courageous, determined and visionary negosyantes.